Korea differently

It often begins with a small detail. We hear the Aegukga, the Korean national anthem, and without understanding the lyrics, we feel the pride and history of a people resonate through its solemn notes. Then comes Chuseok, the harvest festival, and with it, the sudden desire to taste those famous songpyeon, those small rice cakes carefully prepared by the family.

Very quickly, we discover that Korean culture is not limited to its traditional festivals. There is this almost untranslatable concept of nunchi, this social intuition that allows us to understand a situation without a word being spoken. We observe it, we admire it, and without realizing it, we begin to apply it in our own lives.

And then there are the Korean arts, so powerful and expressive. Pansori, a narrative chant in which a single voice, accompanied by a drum, tells epic stories with overwhelming intensity. Changgeuk, its theatrical adaptation, gives a new dimension to the stories by providing them with staging and dialogue.

Finally, how can you not be touched by these special days when family is in the spotlight? Children's Day, when Korea celebrates its youngest members with gifts and family outings. Parents' Day, when respect and filial love take center stage, recalling the importance of family ties in Korean society.

And there you have it. In just a few moments, Korea has become part of your daily life. A melody, a tradition, a word, and the attachment is already there. And if the desire to discover more never leaves you... that's completely understandable.